TV + SOCIAL
Why would anyone need a heated steering wheel where it never drops below 80 degrees, a smart rear view mirror in the middle of nowhere, or massage seats right after spa day? Well, because luxury is having things you didn’t even know you needed.

For Christmas, we teamed up with influencers to surprise Infiniti owners with personalized on-the-spot ornaments of their cars. It was highly engaging on social media (people asking for versions of their own cars) at a time when every brand is trying to get the most attention.